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Facebook is a larger site than most people realize as it has over 1 billion users on a monthly basis which are active. It’s considered the most popular website on the internet and it is the second most visited site behind Google.

Advertising and Facebook

In terms of advertising, Facebook opens up a lot of opportunities for you to get your products and services to the people that are interested in them simply because it has such a wide reach. You cannot reach the same amount of people using traditional advertising methods in the way that you can when you use Facebook.

Another thing that makes Facebook unique is that you can target specific groups of people depending upon various factors. This means that you can take specific ads and use those ads to target the individuals that will be interested in what you have to offer. These factors make Facebook one of the most lucrative platforms that you can use for advertising in the world. Let’s look at some of the ways that Facebook can help you with advertising.

Targeted Audience

As mentioned, one of the most beneficial uses of Facebook is with targeted advertising. For example, you can target people based on their interests, gender, age, and so on. This makes it easy to target your message to those that have an interest in what you have to offer them. This targeting will boost the success of your advertisements, reduce the amount of money you pay per click, and bring people to your business that will become new customers. In regular advertising, you can reach a large number of people but many of those people are simply not going to be interested in what you have to offer. If you’re selling women’s shoes, a large portion of the population is not going to be interested in women’s shoes. On Facebook, you can create targeted advertising for those women shoes to reach the women that would be interested in buying them.

Flexibility

Facebook advertising gives you a lot of flexibility. You can create eye-catching advertisements and there are ways that you can spice up your advertising such as adding an extra word or using high-quality images. the cost per click for those ads is quite low so you’re not going to spend as much money when you compare it to other advertising methods. The advertising that you create on Facebook makes it easier for you to reach your target audience. Since you can target people with Facebook advertising, you can create specific advertisements to reach those individuals in a cost-effective way. It is considerably more expensive using other advertising methods to reach your target audience.

Audience Engagement

People that use Facebook consider it to be a very trusted brand. They’re more willing to share your article, post, link to your website, and so on. At the same time, they may share your advertisement. If they’re interested in your product, or the post you’ve made about your product they may share this with their friends which in turn will bring you more sales and revenue. If you stay actively engaged with your Facebook followers, you can get sales through regular posts and not just your standard. An active Facebook page can be very beneficial to your business simply for the fact that your followers are going to want to share your content with their friends and family. When you have a Facebook page this adds to your social proof and you were seen as an authority. Individuals believe testimonials and reviews of your products and this will bring you even more sales.

Summary

It’s clear to see that Facebook can be very beneficial to you as a business. You have a way of reaching a wide number of people and at the same time, you can target them individually with your advertisements. By having an active Facebook page will you share posts and information about your products or services you will bring more people to your website and in turn, grow the revenue of your business.

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