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Email Marketing Software Features

WYSIWYG HTML Editor

Message composing is achieved through a simple yet powerful visual HTML editor with code access, CHARSET definition and the ability to insert completely customizable field tags.

Free email templates

A rich set of ready to use templates makes easy and fast to create professional looking emails. All the templates can be easily customized.

Import existing .htm or .eml files

Email messages can be imported from external files (HTML documents or existing .eml files).

Embedded image support

Generate newsletters with attachments and embedded images, avoiding all email message reading related problems.

Personalized email for each subscriber

Send personalized messages (“Dear Mr. John Smith”, instead of “Dear customer”)

Dear #name# -> becomes -> Dear Paul

Each email you send is different using the email merge and email personalization features. (see how to send personalized emails)

Add unsubscribe link

Insert an unsubscribe link (opt-out) which is required by the CAN-SPAM Act.

SET CHARSET

The message CHARSET can be set to send messages with any character system (Cyrillic, Japanese, Hebrew, Chinese, Arabic). This feature allows you to send your newsletters in different world languages.

Email message with both HTML and Text

The email messages are created both in HTML and plain text format in case the recipient has disabled HTML message viewing. Remember: the hybrid HTML/Plain Text email is the best option for email marketing campaigns.

Add file attachment to mailing lists

Each email message can contain file attachments (Zip, Doc, Pdf…).

Import contacts from Outlook and Thunderbird

Directly import all your customer’s details into SendBlaster.

Import email addresses from Excel, Access and .CSV files

Save your existing MS Excel(TM), Access(TM) or Outlook(TM) contact list in .CSV file format, and directly import all your customer’s details into SendBlaster.

  • Complete mailing list importing instructions
  • Importing a CSV mailing list

Manage your Mailing List

Simple integration with your own web site

Inserting mailing list management functionalities in your web site becomes extremely easy by thesubscription/unsubscription management functions and the ability to import data from a web source, letting SendBlaster take care of list updating and mailing the right messages to the right recipients. We also offer free CAN SPAM-law-compliant optin and double optin PHP scripts in our download section.

Subscribe/Unsubscribe by Email or Web Form

SendBlaster can automatically manage subscriptions (and unsubscriptions) to build permission based email marketing campaigns (even if you don’t have a website). Each list can be associated with an e-mail address: when a email message with “Subscribe” in the subject line is sent to this e-mail address the sender is added to the list. If the subject is “Unsubscribe” instead, the sender gets deleted (if he/she was previously subscribed). SendBlaster newsletter software downloads new email messages from the POP3 account, verifies the subject and updates the related distribution list.

Advanced data filter

You may sort the list with a simple drag and drop for every field or even for multiple fields.

Bounced mails processing

Bounce-backs are automatically recognized, and originating addresses can be either disabled or deleted from the lists. See how SendBlaster manages bounce-backs

Unlimited lists/group with unlimited recipients

SendBlaster can manage multiple distribution lists.

Custom field names

SendBlaster allows you to customize field names for the 15 available fields for each address.

Black list

Define a lists of addresses or domains which will be automatically excluded from mailings.

 

Send your email campaign

SMTP and POP3 profiles

You may set different SMTP and POP3 configurations. Account info can be saved in multiple profiles, so that all SMTP and/or POP3 settings can be changed with a couple of clicks (Learn how to use different SMTP profiles)

SMTP free delivery

Through the direct send mode, if you won’t need to modify any parameters to connect to the provider’s SMTP service. Learn how to use SMTP.

Check duplicated emails

SendBlaster has an automatic duplicate prevention filter when sending.

Scheduled mailing

Schedule your mailing so that it will be automatically sent at a given day and time.

Complete previous mailings

In case of internet connection interruption, crash of the computer, pause of sending or what-else Sendblaster write in logs to which emails the message is already sent, so its possible to send the message to those emails that the message has not been sent preventing to duplicate messages.

Event logs

See your previous mailings logs

Set speed of sending

Manage settings related to the email sending speed.

 

Analyse email campaigns

SendBlaster’s interface integrates two Web-based analysis tools: TrackReports and Google Analytics.

With TrackReports You’ll know the number of read and clicked messages.

You may also measure the effectiveness of your campaigns in Google Analytics.

We give a statistic system for free: TrackReports